In the real estate community of North Dallas, a story of determination and passion unfolds. Meet Cliff Freeman, Jr., Chief Evangelist at eXp Realty and the driving force behind the Cliff Freeman Group. With nearly 40 years of experience in real estate, Cliff's journey is a testament to the power of perseverance, the importance of giving back, and the fulfillment found in helping others achieve their dreams.
Born and raised in Dallas, Cliff's roots run deep. Growing up as an only child in a modest middle-class home near Midway and Forest Lane, he was surrounded by the hard work and dedication of his parents. His father, a salesman for a paper company, and his mother, a real estate agent, instilled in him the values of diligence and service. "Mom would go and sell a house to pay my private school tuition when it came due," Cliff recalls, highlighting the sacrifices made for his education.
After graduating from St. Mark’s in Dallas in 1977, Cliff pursued higher education with zeal. He earned a BSBA from UT Dallas, a BSEE, and an MBA in Finance and Entrepreneurship from Rice University. His career began on Wall Street in 1989, but his passion for real estate was always in the background. "I often joke that I was 'born into the business,' when my mom’s water broke while she was pregnant with me and showing a house," he laughs.
Cliff officially entered the real estate world in 1987, obtaining his license and eventually transitioning into mortgage lending and real estate sales in the early 2000s. His extensive background in finance and entrepreneurship laid a strong foundation for his success in the industry. "Real estate is the vehicle that drives my dreams and goals. It’s the source of capital to fuel the journey," he explains.
Training, coaching, and mastery are at the core of Cliff's business philosophy. He firmly believes that the key to success lies in skill mastery, which can significantly impact an agent's income. As a result, the Cliff Freeman Group consistently attracts top talent to their team, providing a value stack for agents who have the opportunity to collaborate. "The income difference between the average agent and an agent who has mastered their skills is literally hundreds of thousands of dollars," he emphasizes. Cliff’s commitment to helping others achieve their potential is evident as he mentors and coaches thousands of agents across the US and Canada.
The rewards of Cliff's career extend beyond financial success. "The most rewarding part of my business has been helping others self-actualize and reach or exceed their own dreams and goals," he shares. Quoting Zig Ziglar, he adds, "'You can get anything in life that you want as long as you help enough other people get what they want.' This is my mantra."
Cliff's accomplishments are numerous, with recognition from Success magazine, D Magazine, and Texas Monthly, among others. The Cliff Freeman Group, is the #1 eXp Realty team in Dallas, consistently ranks among the top eXp real estate teams in the nation, notably achieving the #19 spot in client sides in 2023 and ranks #28 in volume ($96 mil) and #17 in sides (285) for the first six months of 2024. Yet, Cliff remains humble, attributing his success to his team and their dedication to over-the-top service and hospitality. "It’s my people. Plus, I answer the phone and return calls," he notes, highlighting the importance of communication and service in his business.
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