San Diego native Rachel Wilkins with Innovate Realty brings local expertise, fierce dedication, and heart to every real estate transaction. Before launching her real estate career, Rachel worked as a waitress and a registered dental hygienist—roles that shaped her deep appreciation for service, resilience, and building lasting relationships.
Her journey began as a real estate investor, which gave her a strategic edge in evaluating properties and maximizing value—skills she now uses to help sellers, buyers, and fellow investors succeed. Since going full-time in real estate, Rachel has proudly helped over 100 families and clients navigate the market with clarity and confidence.
Rachel specializes in Probate and Trust sales, guiding families through complex transitions with compassion and professionalism. She’s equally passionate about helping first-time homebuyers find their footing in a competitive market and works closely with seasoned investors looking to build or flip their portfolios.
For homeowners, Rachel is a go-to listing expert—whether you’re downsizing, relocating, selling an inherited property, or preparing for a major life change. She’s known for her sharp pricing strategies, strong negotiation skills, and ability to position homes to sell quickly and profitably.
A powerful mix of drive, strategy, and heart, Rachel has built her business on referrals and repeat clients who trust her to get the job done—no matter how complex the situation. When you’re ready to make a move, Rachel is the advocate, guide, and partner you want in your corner.
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