Ruggedly beautiful and awash in shades of orange and yellow, Amarillo has been beckoning to hardy explorers and settlers since the 1540s, when it was first explored by Francisco Coronado. Located in the Texas panhandle, Amarillo still has echoes of old Texas, but this blends nicely with the industry and manufacturing that drives Amarillo’s economy.
Getting to this yellow Texas rose is easy – just take the popular and well-traveled I-40. Once there, you will be surrounded by heavy industry – such as petrochemicals – and old-fashioned working ranches that dot the landscape. Deep in the heart of Texas, Amarillo is where the traditional cowboy still thrives.